There are many myths regarding the use of promotional products, the effectiveness of promotional products, and who from whom to buy promotional products. In this article, you will learn the truth about promotional products so that you can discard the many common myths about promotional products marketing. These ideas came from our industry award winning Counselor Magazine
Myth # 1: All promotional products distributors are created equal. This statement is definitely false. The majority of promotional product distributors are simply "order takers." The simple truth is that they take your money and offer no real guidance with your promotional products marketing campaign. There are so many different factors to consider when ordering promotional items so it is vital that you purchase your promotional items from a professional to help make your marketing campaign successful. Using a promotional products consultant expert (and at Adco Marketing we have a combined 50 years experience!) cost you no more than using a fly by night distributor, so why not take advantage of the knowledge of a professional.
Myth # 2: Small businesses can not afford promotional products. This statement can't be further from the truth. The purchase of promotional items is an investment and NOT an expense. However, your promotional products marketing campaign must be well-planned with the help of a promotional products consultant. If managed properly with the guidance of a promotional products consultant, the return from a promotional products campaign can bring in hundreds or thousands of dollars worth of sales, even in a down economy. In the same way that small businesses spend advertising dollars on print ads, television ads, radio ads, and billboards, you can create a much more effective marketing campaign through the use of promotional products.