Promotional Product Categories
All Rush Promotional Items
Rush Apparel
Rush Bags
Rush Pens
Rush Promotional Items Over $5
Rush Promotional Items Under $5
Rush Technology Items
Rush Stationery & Padfolios
Rush Mugs & Drinkware
Apparel and Clothing
All Corporate Clothing
Polo & Golf Shirts
Caps and Hats
Dress Shirts
Children and Youth Apparel
Jackets & Wind Shirts
Sweatshirts & Fleece
Auto Accessories
Aviation Items
All Backpacks
Backpacks Traditional
Drawstring Backpacks
Laptop & Computer Backpacks
Sling Backpacks
High Sierra Backpacks
School & Kids Backpacks
Bags Custom
Backpacks Custom
Laptop & Computer Bags
Cooler Bags Custom
Duffel Bags Custom
Eco Bags
Messenger Bags
Plastic & Paper Bags
Tablet, iPads & eReader Cases
Tote Bags
Zippered Portfolio and Bank Bags
BBQ Sets
Binders and Ringfolios
Buttons and Lapel Pins
All Calendars & Organizers
Desk Calendars & Organizers
Wall Calendars
Executive Calendars
Caps & Hats
Desk Clocks
Wall Clocks
Conference & Convention Gifts
Coolers & Cooler Bags
Desktop Items
Drinkware & Mugs
All Mugs & Drinkware
Ceramic Mugs
Travel Mugs Custom
Tumblers - Acrylic, Plastic, Glass
Vacuum Insulated Travel Mugs
Vacuum Insulated Bottles
Sports and Water Bottles
Barware, Glasses & Beer Mugs
Bike Bottles
Stadium & Plastic Cups
Shot Glasses
Wine Glasses
Koozies & Can Coolers
Eco Items
All Eco Items
Eco Bags & Totebags
Eco Drinkware
Eco Promotional Items
Eco Stationery
Eco Clothing
Executive Gifts
Food Gifts
Food Gifts & Corporate Gifts
Candies & Jelly Belly's
Chocolate Gifts
Custom Cookies
Gift Baskets
Mints and Mint Tins
Full Color
Gift Sets
Golf Items
All Golf Items
Golf Balls
Golf Promo Items
Golf Towels
Hand Sanitizers
Home, Pets and Kitchen
All Home, Pet & Kitchen Items
Bag & Chip Clips
Cutting Boards
Jar Openers
Oven Mitts & Pot Holders
Pet Promotional Products
Journals & Jotters
All Journal Books, Jotters & Notebooks
Journals, Notebooks & Bound Books
Moleskine Journals & Notebooks
Keychains & Keylights
All Keychains & Keylights
Carabiner Keychains
Lip Balms
Made in USA
Medical, Health & Personal Care
All Medical & Health Items
Custom Ice Packs & Gel Packs
Promotional Pill Boxes & Custom Pill Cutters
Hand Sanitizers
Custom Lip Balms
First Aid Kits
Suntan Lotion & Sunscreen
Mints & Mint Tins
Mouse Pads
Soft Surface Mouse Pads
Hard Surface Mouse Pads
Office Items
All Office Promotional Items
Ornaments Custom
All Padfolios & Portfolios
Full Size Padfolios
Jr. Padfolios
Ring Folios
Padfolios for iPads & Tablets
Pens & Writing
All Pens
Plastic Pens
Executive Pens
Bic Pens
Permanent Markers & Sharpies
Pen Sets
Stylus Pens
Highlighters Custom
Metal Engraved Pens
Eco Pens
Political and Patriotic Items
Safety Items
School Promotional Items
Sports & Water Bottles
Sports Items
Sticky Notes & Cubes
All Sticky Notes & Cubes
3M Post-It Notes & Cubes
Bargain Sticky Notes
Bic Sticky Notes
Paper Cubes
Sticky Books & Booklets
Sticky Flags
Stress Balls & Relievers
Technology Items
All Technology Items
Computer Accessories
USB Chargers & Car Chargers
Custom Flash Drives & Promotional USB Drives
Technology Gift Sets
Tablets, iPads & eReaders Accessories
Earbuds, Earphones & Headphones
Power Banks & Mobile Batteries
Selfie Sticks
iPhone & Smart Phones
Speakers - Bluetooth & Wired
IPod/MP3 Items
Tools & Knives
All Tools
Multi Tools
Tape Measures
Tools Promotional
Tool Sets
Tote Bags
All Tote Bags
Trade Show Totes
Best Selling Tote Bags
Canvas Tote Bags
Eco Friendly Tote Bags
PolyCanvas & Nylon Tote Bags
Grocery Tote Bags
Towels (Golf, Beach, Sport)
All Towels
Golf Towels
Beach & Swim Towels
Sport & Workout Towels
Rally & Stadium Towels
Toys & Games
Trade Show Giveaways
Travel Items
All Umbrellas
Business & Fashion Umbrellas
Folding & Mini Umbrellas
Golf Umbrellas
Market Umbrellas
Unique Promotional Items
Wine Gifts
Leed's Items
All Leed's Items
Leed's Bags & Tote Bags
Leed's Desktop & Promotional Items
Leed's Drinkware
Leed's Journals & Jotters
Leed's Padfolios
Leed's Pens
Leed's USB & Technology
Totes Umbrellas & Gear
Coleman Custom Coolers
High Sierra
Bridgestone Golf
Brookstone Corporate Gifts
Built NY
Cutter & Buck
Igloo Coolers
Ogio Bags
Maglite Flashlights
Port Authority
Zebra Pens
Waterford Pens
Scripto Pens & Stationery
Awareness Promotional Items
Halloween Promotional Items
Nurses Week
Valentines Day
Marathons & Races
Construction Industry
Aviation & Airline Industry
Automotive Industry
Trucking Industry
Shipping Industry
Travel Industry
Financial Industry
Attorney & Legal
Education & School Items
Political & Campaign
Real Estate & Realty
Company Stores
Sensys Networks
Adco Marketing Promotional Items and Products

Tradeshows can be very expensive with booth rental, promotional gifts, brochures, display stands and more running into the thousands of  dollars.  To maximize your tradeshow benefits, I suggest the following:

  • Purpose and Mission.  Narrow down a mission statement for each show.  What is your purpose?  Is it to get more "potential" leads to ultimately purchase your product?  What data are you needing on each lead - just email and phone, or something more detailed like job title, address, etc?  Another purpose might be to get more folks to sign up for your website or "like" your page on facebook?  Are you needing attendees to interact with a demo of your product or watch a quick video?  Your purpose for each show may change.  Think carefully about your ability to followup afterwords.  Would you prefer to have fewer leads, but more targeted, or is a thousand names ok for you?
  • Show preparation.  Picture your table or booth, what is the first thing you will want clients to see about your services?  Full color banners are an inexpensive way to quickly hang above the booth (don't forget to bring your S hooks to attach or some bungee cords too) Think carefully about transportation.  Many shows charge a fortune for the organizers and unions to carry in your product to your booth.  Shipping to your hotel instead for lightweight materials (brochures, custom mint handouts, etc) might be a better option.  Consider your booth itself.  Are you needing perhaps a table top display which could easily fold away after the show, or are you going for a floor to ceiling type of approach?  What "visual" are you wanting the attendees to get "no matter what" - the website?  The logo?  The tagline?
  • Booth materials and handouts.   Full color brochures can be a great option when you have a lot of information you would like attendees to get.  However if your product has a long sales cycle (i.e. real estate, giant computer systems, etc.), a brochure is probably not going to stay with them long enough to finally think of you to buy product.  That's where promotional products come into play.  Ideally you'd like a marketing giveaway that will last a long time, get a lot of logo "views", and be in a focal point in the home or office depending on the service you offer.  Something like a custom sticky note or sticky cube can be great for getting desktop space.  However, in terms of the "wow" factor, attendees may not be running to your booth saying "wow, a free sticky note pad!  come see!"  So we tell our clients to get something flashy as well.  Perhaps actual flashing buttons (clip these to the curtains too for a great effect), or if budget allows, a higher end item such as a colorful aluminum water bottle, custom travel mug, etc.  Your handout should be simple in terms of imprint - logo and website, with tagline if there is room.  Not well known yet?  Don't pick a $.50 key chain that just has room for a logo - if you need people to learn more about what your company does, that will just sit in a drawer.
  • Drawings.  Ok everyone loves a chance to win, but carefully consider your prize.  If you have a nice gift basket or even an ipad, all the drawing forms will be for those people wanting that product, not necessarily great leads for you!  Consider having your product itself as a prize and your leads will be more qualified (i.e. free massage, two hours free consulting, etc.)  Often we will offer an incentive such as a nice travel mug or flash drive if a "survey" is completed (this can be better than a drawing) and help you get exceptionally detailed information on those potential buyers.  If you email I can help you come up with appropriate giveaways and drawings to match your company goals. 
  • Followup.  Yikes, a thousand leads, what can you do?  We offer anything from postcards with magnets attached for mailing followup, to custom printed catalogs.  However, the best followup is the old fashioned phone. (remember before email?)  That's why limiting your leads to qualified buyers is so critical.  

For more tradeshow preparation tips, or to purchase tradeshow giveaways, please email or go to!

Posted by KarenAlcorn




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