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5. September 2012 07:12

October is Awareness Month

When I lost my father to cancer two years ago, I understood for the first time how horrible cancer really is. A few months later, a friend invited me to Relay for Life, an event where people celebrate their loved ones who are fighting cancer, and have the chance to remember those who lost and those who won in a beautiful luminaria ceremony. The first year was a little rough. My two beautiful daughters cheerfully decorated their paper bags for the luminaria ceremony, played games and won prizes, while I cried like a baby behind dark sunglasses... well into the night.

This year, as I circled the track with my daughters, let them bid with abandon on the silent auction, and happily paid top dollar as we collected awareness logoed items that I could probably get here at work for free, I realized the true value of marketing for a cause.

Unlike the normal promotional products, tote bags, and miscellaneous items that we make and sell at Adco Marketing, awareness items are special. The items that people take home from an event like Race for the Cure or Relay for Life or any such Walk/Run, carry in them the spirit of a loved one, memories, and love.

We offer an assortment of awareness items, and would be happy to work with you to put your organization’s logo on whatever you decide is the perfect thing.


Posted by alyssa




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