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Promotional Product Categories

Custom Towels by Adco Marketing

About Promotional Towels


Towels are one of our favorite promotional items, because they last along time and make fantastic custom souveniers.  Due to their high perceived value, customers believe you spent much more than you did.   From golf towels to beach towels,whether for a golf tournament, conference beach retreat, or for resale, Adco Marketing provides a wide variety of thicknesses and styles.

For towels, there are many types.  Our main sellers are golf towels, rally towels, beach towels and sport towels.

Golf Towels

Golf towels are great for golf tournaments or to promote a golf course or club.  These towels come in a variety of styles and with different options.  First off, we highly suggest including a grommet with your golf towel.  This can be used to hook the towel to your golf bag or duffel bag.

The weight of the towel is the next thing to look for.  Usually, the weight is per dozen.  The higher the weight per dozen, the higher the quality of the towel.

Then you need to look at the weave or material.  There is the standard velour which is typically fine for all purpose use.  Some people like a different weave, like a jacquard pattern, which povides a different texture.  There is also microfiber which can be very soft but makes it difficult to clean mud and such.

Next is the imprint method.  Typically, you can have a screen, a tone-on-tone imprint, embroidery or a full color imprint.  Screens are usually for the less expensive towels and are a good way to have a large imprint area.  Tone on tone is like a screen but gives a subtle higher end look to the towel.  Embroidery is typically for your higher end towels and is generally considered a more sophisticated look.  Full color, either by a digital imprint or dye sublimation, is realtively new and gaining in popularity.  It has almost no limit as to what can be imprinted but the material that is imprinted is typically a smoother material than your regular towel.  On full color golf towels, we suggest a dual material towel where you clean the golf clubs or tees on the opposite side of the imprint.

Rally Towels

Rally towels are generally for sporting events and are typically made of lower weight terry cloth material.  They are great to promote your school team and come in a large variety of colors.  They are typically on the small to medium size so they can be waved without hurting your neighbor.

Beach Towels

Beach towels have progressed considerably in the last few years.  Like above, weight matters.  This is typically in weight per dozen and the higher the number, typically the thicker the towel.

Beach towels now come in a wide variety of colors, shapes, sizes and decorating methods.  These towels take special screens to print as the imprint can be quite large - sometimes over 6 feet long.  And now, we are proud to offer full color imprinted beach towels.  Typically made of a different material than your regualr beach towel, they are usually lighter but have a big bang on your advertising space!  And they grab your attention . . . .

If you want a subtle look, you can also embroider on a beach towel but we do love the large imprint areas a screen print provides.

Sport Towels

Custom sport towels are typically for gyms, spas or sport teams.  They are a medium sized towel that have all the properties of the above towels including imprint options and weights.  One innovation are the germ resistant towels like the Cleen Freek towels. They contain an antimicrobial patented solution that inhibits the growth of bacteria, fungus, mold and mildew.  These are great to keep your gym nice and clean.


From Golf Towels to Beach Towels - these promotional items are a great way to show off your logo with a product that will last.  Call us at 888-332-ADCO (2326) anytime to discuss your towel needs!